Update 5/1/10--Honest Foods is now becoming Earnest Eats (I think I like the original name better), but the bars taste better than ever--I think they changed the recipe slightly. Even moister and more obvious peanut pieces.
As you know, I've been a fan of Clif Bars for quite some time. However, I recently found that I had to give up eating soy as much as possible on my doctor's request, so no more Peanut Toffee Buzz Clif Bars almost every day.
I'm a very busy author and entrepreneur, so I need healthy grab and go options. So I set off to find a new energy bar to enjoy that wasn't full of soy protein isolate that I would also enjoy eating. It was tough going because I never realized how many brands of energy bars include soy protein in its ingredients--and how many have partially-hydrogenated oil or fractionated palm kernel oil (same thing). And then the ones who made the cut, tasted horrible to me.
I was just about to throw in the towel when I noticed Honest Foods Choco Peanut Butter Bar at my local Whole Foods Market. After glancing at the ingredient list and verifying we were good on the soy protein isolate, I figured it was worth a try. Especially when you see a very wholesome line-up of ingredients--organic whole oats, natural peanut and almond butters, sunflower seeds, peanuts, walnut halves, oat bran--without the junk and chemicals many bars contain.
The bars have a different texture than I'm used to, more solid, less bendable than a Clif Bar, which is actually a good thing, so you feel like you're really eating